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Shane Hinckley

Texas A&M University

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Texas A&M University


Shane Hinckley currently serves as Vice President Brand Development for Texas A&M University. Texas A&M is recognized as one of the top public institutions in the United States with more than 65,000 students and research expenditures of more than $866 million. Texas A&M is widely recognized as a national leader in both social media and brand integration. In his role Shane is responsible for the strategic growth of the Texas A&M brand through both marketing and business development enterprises.

In his prior role as Interim Vice President of Marketing & Communications Hinckley orchestrated institution-wide branding and marketing, media relations, collegiate licensing, internal communications and external affairs, while leading Texas A&M’s Division of Marketing & Communications. Hinckley launched Texas A&M’s first ever national reputational campaign and oversaw strategic communication efforts on their historic $4 Billion comprehensive fundraising campaign.

Hinckley successfully elevated Texas A&M’s brand at retail during the transition to the Southeastern Conference (SEC) in 2012, which resulted in Texas A&M University being named the Synergy Program of the Year by the International Collegiate Licensing Association. Additionally, Hinckley played a key role in the establishment of the first ever-licensing agreement between a current student athlete and an institution that met NCAA bylaws with the creation of the JOHNNY FOOTBALL trademark agreement.

Prior to joining Texas A&M University Hinckley served as the Director of Marketing & Licensing at the University of Utah. Hinckley directed the University of Utah’s licensing program and oversaw daily operations of the University bookstore on campus. During this time he helped develop the first BCS-BUSTER campaign, as Utah became the first non-AQ school to play in a BCS bowl game. Hinckley is the author of the University of Utah Football Vault, which chronicles the history of the Utah football program from its inception